Consumer interaction with cutting-edge technologies: Implications for future research

This article provides an overview of extant literature addressing consumer interaction with cutting-edge technologies. Six focal cutting-edge technologies are identified: artificial intelligence, augmented reality, virtual reality, wearable technology, robotics and big data analytics. Our analysis shows research on consumer interaction with cutting-edge technologies is at a nascent stage, and there are several gaps requiring attention. To further advance knowledge, our article offers avenues for future interdisciplinary research addressing implications of consumer interaction with cutting-edge technologies. More specifically, we propose six main areas for future research namely: rethinking consumer behaviour models, identifying behavioural differences among different generations of consumers, understanding how consumers interact with automated services, ethics, privacy and the blackbox, consumer security concerns and consumer interaction with new-age technologies during and after a major global crisis such as the COVID-19 pandemic. (PsycInfo Database Record (c) 2023 APA, all rights reserved)

Analysis of E-Consumer Behavior During the COVID-19 Pandemic

The issue of the evolution of consumer behavior is the subject of research since the transition from production to product marketing as consumer preferences evolve over time. The chapter presents the results of the initial phase of a study of changes in consumer behavior caused by the COVID-19 pandemic. The aim of the study is to examine specific changes in B2C interactions of Czech and Slovak consumers during the first lockdown in 2020. The starting point for changing consumer preferences was the fact that the dominant part of consumer interactions shifted from brick-and-mortar to virtual environment, where e-commerce was a safe alternative to traditional forms of trading. The results suggest that both the supply and demand sides of the market were able to adapt to the nonstandard situation in a relatively short time. From the point of view of customer behavior, an increase in B2C interactions was recorded in both monitored markets. The dominant part of the interactions shifts to the time of the standard working week, the weekend decline in interactions was significantly below the average on both sides of the market. The presented results can contribute to the formulation of qualitative assumptions for deeper empirical research in the field. © 2022, Springer Nature Switzerland AG.